Personalizing emails with, for instance, an invoice number or a client name, will ensure optimal deliverability.
This task can be performed automatically, thanks to variables.
How to configure emails with variables
Edit email templates
You can configure email templates from the "Sales Tools" menu, and select which template to edit.
You can now insert variables that will be automatically replaced by their value, as in the below example. The list of available variables is provided at the end of this article.
Email ready to send
In the below example, we can see that the first name and invoice number have been inserted automatically in the sent emails.
List of variables available to personalize emails
Here's the list of variables that can be used in the title and body of emails.
Identifier of the sent document. Example INV-1201
Customer's first name
Customer's last name
Customer's full name
Customer's street (from the billing address)
Customer's city (from the billing address)